**Effective Date: 01 Jan, 2024**

Thank you for choosing JAL Basements (“Company,” “we,” “us,” or “our”). This Privacy Policy outlines how we collect, use, and disclose information from users (“you” or “your”) of our website located at www.jalbasements.com (the “Website”). By accessing or using our Website, you agree to the terms of this Privacy Policy.

**1. Information We Collect**

1.1 **Personal Information:** When you visit our Website and request a free quote for our basement finishing services, we may collect certain personally identifiable information (“Personal Information”), which may include but is not limited to:

– Name
– Email address
– Phone number
– Address
– Project details

1.2 **Automatically Collected Information:** We may also collect certain information automatically when you visit our Website, including but not limited to:

– IP address
– Browser type
– Operating system
– Referring website
– Pages viewed
– Date and time of visit

**2. Use of Information**

2.1 **Personal Information:** We may use the Personal Information we collect to:

– Provide you with the requested quote and services
– Communicate with you regarding your inquiry
– Send you marketing and promotional materials related to our services, unless you opt-out
– Improve our Website and services

2.2 **Automatically Collected Information:** We may use automatically collected information for purposes such as:

– Analyzing trends
– Administering the Website
– Tracking user movements around the site
– Gathering demographic information

**3. Disclosure of Information**

3.1 **Service Providers:** We may share your Personal Information with third-party service providers who assist us in providing our services and operating our Website.

3.2 **Legal Requirements:** We may disclose your Personal Information if required by law or in response to a subpoena or court order.

3.3 **Business Transfers:** In the event of a merger, acquisition, or sale of all or a portion of our assets, your Personal Information may be transferred as part of the transaction.

3.4 **Enhanced Conversions:** To enable Enhanced Conversions in platforms like Facebook and Google, we may share your email address as part of the CAPI/Enhanced Conversions setup.

**4. Data Security**

We take reasonable measures to protect your Personal Information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

**5. Your Choices**

You may choose not to provide certain Personal Information, but this may limit your ability to access some features of the Website or receive our services.

**6. Changes to this Privacy Policy**

We reserve the right to update or change this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on the Website. Your continued use of the Website after changes are posted constitutes your acceptance of those changes.

**7. Contact Us**

If you have any questions or concerns about this Privacy Policy, please contact us at info@jalbasements.com.

**8. Consent**

By using our Website and providing us with your Personal Information, you consent to the collection, use, and disclosure of your information as outlined in this Privacy Policy.

**9. Legal Jurisdiction**

This Privacy Policy is governed by and construed in accordance with the laws of Ontario, Canada.

**10. Effective Date**

This Privacy Policy is effective as of 01 January, 2024.

Thank you for choosing us for your project! We’re excited to help you transform your outdoor space into the haven you’ve always dreamed of. A member of our team will be in touch soon to discuss your vision and schedule the next steps.